Nintendo Finally Gives Up It's Rediculous Let's Play Policy

November 29, 2018

Yesterday Nintendo made the sudden announcement that they were giving up on the Nintendo Creators Program and were instead making it easier for online content creators to monetize their videos/livestreams. This is definitely a step in the right direction and I commend Nintendo for the change.

For reference on how Nintendo previously treated online content creators, Nintendo initially started lobbing Content ID claims at any YouTube channel that uploaded Nintendo content, taking all the revenue. Eventually, Nintendo announced the Nintendo Creators Program, where Nintendo would give 60% of videos claimed provided they met a number of guidelines, including no livestreaming, no mods, cheats, or TAS, and only playing a list of approved Nintendo games. It could also take 3 days for videos to be approved. This lead to many online content creators openly speaking out against Nintendo, and subsequently refusing to cover any Nintendo games.

Now regarding the new policy, from what I'm able to tell, this new policy is far more lenient with what you're allowed to do, and for the most part it seems reasonable. However, this turn is very strange. It's a complete 180 from a company that was just a few days ago cracking down on YouTubers left and right. What changed? Was newly promoted Nintendo president Shuntaro Furukawa responsible for this decision at all, considering he's quite a bit younger than many other higher ups at Nintendo? Was this a decision related to the ever-closer release of Super Smash Brothers Ultimate, and Nintendo wanting to support a vibrant community of Content Creators? Did Nintendo realize that online content creators such as YouTubers and Twitch streamers can help bring positive press to their games? Was it a mixture of these reasons, or any others? We probably won't know.

Still, despite any past abuses and questions about why this change is being made, I'm glad Nintendo is going to stop being so aggressive towards online content creators.